Many friends ask me, what can I do to help with the optimization on my site, or their site. Since none of them are really technically savvy, I have them perform the off-page optimization, basically the stuff that doesn’t happen on the website.
Some off-page optimization can be:
- Link Building (with minimal reports/adds for a developer to do after)
- Website Promotion (getting the name out there, talk to people, emails)
- Directory Submissions
- Blogging
- Social Media Optimization (facebook, twitter)
The worst part about off-page optimization is that it all is dependent on the on-page optimization and page content being accurate enough to convey the correct message from the off-page optimization.
Off-page optimization can be done daily to improve search engine rankings. The process of link building should be a consistent process in order to build a habit of forming relative external links back to your site. Blogging can also increase visibility and diversity of the entire site allowing the spiders and crawlers to index the pages for various keywords. If you keep it informative and relative, you can come up with hundreds of keyword variations all supporting the content on the site, thus increasing your search engine visibility.
There is more things you could do for off-page optimization but if you came for the free tips, you obviously wanted to learn how you can do SEO without spending any money and these steps don’t cost you anything.
